I went to the RSPCA’s drop-in event at the House of Commons this week and met Chief Executive Chris Sherwood to hear about its Generation Kind campaign to teach compassion to new generations.
The RSPCA’s research revealed that nearly a quarter of secondary school children have witnessed animal cruelty and neglect on social media, either through posts or video, so Generation Kind is clearly needed.
Chris Sherwood said his frontline officers see some horrific suffering among animals, so they want to help ensure the next generation treat animals with kindness, compassion and respect. RSPCA officers will be working with youngsters at risk of offending, hosting animal care sessions for children in care, and holding talks and competitions for primary and secondary schoolchildren designed to make them think about animal protection.
The RSPCA do a fantastic job to protect animals and I was very glad to give them my support.